Also, and most crucially, Drake himself is one of the biggest pop-stars on the planet, with a series of hits, culminating in last year’s Hotline Bling. His producer and musical partner, Noah “40” Shebib is arguably the most influential hip-hop producer of the decade, with an entire genre of sad-sack R&B springing up from his influence (Tinashe and Travis Scott are good examples). Huge pop-stars like The Weeknd rose to prominence via Drake’s endorsement, and his OVOSOUND roster is filled with rising stars like PARTYNEXTDOOR and dvsn (and until recently, ILoveMakonnen). The influence of Toronto in the pop music scene has been palpable this decade, and Drake is undeniably the genesis of that trend.
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